Design Director / Senior Designer
‘Less, but better,’ remains an ever-present guiding principle, driving everything I undertake.
Intro
Hello, I’m Andre, a Design Director / Senior Designer with a deep passion for blending thoughtful concepts with high-performing, precise and elegant design solutions.
With two decades of experience, my journey in design has encompassed design direction, advertising, branding, graphic and digital design, data visualisation, creative strategy, and design thinking.
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Work
Throughout my journey, I’ve crafted strategic long-term branding solutions, breathed life into memorable visual identities, and orchestrated campaigns that have left a mark. From luxury brands to cutting-edge tech, from the world of commerce to collaborative endeavours, my experience spans diverse industries, including work for Microsoft, pharmaceutical leaders, logistics and construction firms, financial services, FMCG companies, and the vibrant hospitality sector.
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My CV
I was born and raised in Berlin, where my creative roots were planted, but my career truly developed in London.
A lecture by Dieter Rams marked a turning point, sparking a significant transformation in my approach and design philosophy, emphasising the paramount significance of a user-centric perspective. His mantra, ‘less, but better,’ remains an ever-present guiding principle, driving everything I undertake.
I firmly believe that ideas are the heartbeat of impactful work. Substance is the foundation upon which success is built. While design can attempt to mask a lack of depth, it’s the synergy of a strong idea and well-crafted design that elevates work to inspire and exceed expectations.
About
All the works showcased on this site are the exclusive property of my clients and have been displayed here only with their explicit consent.